3 Things to Consider When Pivoting Your Business - rootedwrkshp.com


I will definitely be the first to say that I don’t think I could do photography for the next 30 years. I’m pretty sure my knees and back would give out before then! Pivoting my elopement photography business is definitely a must!

I believe all of us at some point in our careers have realized that we don’t want to or we physically can’t do the same thing forever. We get bored, change our minds, or find a new passion elsewhere. Some of us just get frustrated with the culture that comes with our field.

Whatever your reason may be for pivoting your business, we all need the reminder that there is NOTHING wrong with doing this. In fact, it’s often needed, especially when you face some big life changes.

BEFORE you pivot your business, these are the 3 things I’d urge YOU to consider:

  1. Your Audience. Who do you currently have on your platforms–are they all prospective brides or clients? Or are they fellow business friends and photographers? Will they understand your pivot away from photography to perhaps a personalized business education account?
  2. A Slow Transition. What I mean by this is to first consider how this will affect your current workflows, your current inquiry flow, and the amount that you book regularly from your original business.
  3. The market you are entering and if there is a NEED. Before you start any new business venture, it’s always good to first assess if there is a NEED for what you are offering.

We want to be smart about our transition, but it also doesn’t mean we can’t do it!

My point is this: Don’t be afraid to grow and push your limits. Don’t be afraid to CHALLENGE yourself if you’re feeling bored or stuck. Don’t be afraid to try something new even if you’re unsure of how it will turn out!

Sometimes it takes trying out a new venture to see if it’s something that will work. And praying about it first! There’s nothing wrong with that!

Listen to the full episode for your very own pivoting inspiration!

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